Coffeshopsounds, a brand seeking to broaden its Spotify presence, approached us with a unique challenge. Our goal was to enhance their reach on the platform significantly. Utilising our in-house analytical framework, we conducted a comprehensive brand analysis to identify the most effective strategy.

The innovative solution was the creation of 'Lo-fi Animals,' a series of virtual animals that would serve as the face of a new musical concept. We collaborated with exceptionally talented producers to carefully curate a series of beats, each uniquely tailored and released under the name of a different 'Lo-fi Animal.'

To showcase these captivating beats, we established a Spotify playlist titled 'Chill Beats to Study, Relax, and Sleep.' This playlist was a collection of tracks and a meticulously crafted experience designed to attract listeners seeking relaxation and focus.

Leveraging advanced digital marketing techniques, we campaigned to grow the playlist's following. Our efforts succeeded, resulting in over 4,500 playlist followers, 250,000 Streams and 5,000 listeners, a testament to the compelling appeal of the 'Lo-fi Animals' concept and our strategic approach.

This case study highlights the power of creative solutions in digital marketing and brand positioning. Coffeshopsounds' journey with 'Lo-fi Animals' exemplifies how innovative ideas, when executed with precision, can significantly expand a brand's digital footprint and audience engagement.